Brand USA: Yiming Mascot

Client: Brand USA

Agency: Hylink

Year: 2019

Introducing Yiming - a little bald eagle character I designed for Brand USA’s outbound campaign running in China. The name “Yiming” derives from a Chinese idiom “一鸣惊人 yi ming jing ren” — (a bird) astounds everyone with a single song, amaze the world with a single brilliant act.

As a friendly brand mascot ambassador that will become as collectible as Beanie Babies, Yiming can create a long-lasting brand effect to the USA. Yiming can be customized to seasonality, state, and become limited editions.