Culturelle South Korea
Client: Culturelle
Agency: Hylink
Year: 2018 - 2019
Culturelle is the no.1 selling probiotic brand in the world and the most trusted brand in the US, but it has relatively low brand awareness in South Korea, which has a very mature health functional food market. Thus, the communication focus in our creatives is to enhance brand credibility and legitimacy.
The creative objective is to showcase Culturelle’s commitment to providing “best-in-class” products by amplifying its position in the US and highlighting its premium ingredients.
Serving as a content hub, Culturelle’s Korea website was launched to guide consumers to their most suitable product. Consumers can learn more about intestinal health, select the probiotic that meets their daily needs, and make purchase from various certified vendors.
Compared with the US website, the minimalistic design of the Korea website and its pastel color scheme align better with Korean aesthetics. The content and imagery are also more culturally accurate.
Here are some social media target ads that run on FB/IG/KakaoTalk/Naver, and instagram post visuals for Culturelle Korea IG account.
