Talia di Napoli Packaging Design
Client: Talia di Napoli
Agency: Hylink
Year: 2020
Handmade fresh by pizzaiolos, the Naples-based company Talia di Napoli is selling “sleeping pizzas” that get flash-frozen and shipped from Italy directly to your doorstep. Tasting exactly like the ones you had in Italy, the pizzas are overseen by specialty chefs who devoted their culinary gifts to Italian local cuisine.
The problem? As the Neapolitan pizzas become available to American homes, the variety of the pizza offerings can be confusing to new customers - Margherita, Provolina, Mozzarella, Tartufina, Rossa - what is the difference? Thus, we revamped the packaging to not only improve aesthetics but also guide you through an array of savory options.
In the new design, we kept the terracotta color palette that stays true to the legacy and authenticity of the brand. For each flavor, we developed a family of pizza makers, a family crest and an interesting story about the pizza they represent. A pizza-shaped QR code on the back in “Our Story” will lead customers to the brand story and Talia di Napoli membership program.
