TCL: Traditions Come to Life
Client: TCL
Agency: Hylink
Year: 2020
2020 has been a year of canceled fun, postponed happiness, and delayed celebration. From canceled graduations to canceled sporting seasons. From postponed weddings to postponed family vacations. All of this has brought out the importance of being together in any way we can.
The separation the world experienced has highlighted the value of togetherness and the importance of traditions. There has never been such a strong longing to be together this holiday season. Therefore, TCL is here to connect homes and hearts to celebrations of thoughtfulness, love and new beginnings no matter how far.
Black Friday Key Visual
Christmas Key Visual
New Year Key Visual
A series of key visuals featuring TCL’s hero products with festive decorations were designed to promote sales. The black-red-silver color theme echos with TCL’s branding color palette, and ties in nicely to each holiday. The sleek curvy frame comes from the round corner of TCL’s main logo, and it adds enough space to place retailer/carrier info and disclaimers.
Storyboard - Black Friday Doorcrasher
Storyboard - Christmas Mistletoe
Storyboard - New Year Toast
Here is a selection of the stories featuring individuals and families who celebrate holidays in their own unique ways, with the help of TCL.
As part of the BTL campaign, here are some of the POSM examples adapted from the key visuals, which will be marketing supplies for carriers/retailers in different regions.
Select digital and offline campaign creatives. Feel free to reach out for more details :)